Buds (2): transparent by choice

solco.tech Transparent by choice. Everything you need is inside, nothing more. Buds (2), from 14 October.
Moonbrand helps you create, organise and plan social content with an AI that knows your tone of voice. You bring the idea, it writes the way you would.
Built for people who post every week and don’t want to sound like everyone else

Ten clients, ten different voices. How we keep each tone separate without losing our minds.


Pear, dark chocolate and a pinch of cinnamon. We make it the way grandma Aurora did, while it lasts.

1/3
1/5

Ideas, posts, carousels and brand kit in one place. For one brand or for ten.

Here’s the photo of Buds (2). Can you write the launch post for Instagram?
Done. I kept Solco’s tone, essential and free of superlatives: no “revolutionary”, one line about the product and the date. On the photo I added the dotted title and the red dot, like your latest posts.

solco.tech Transparent by choice. Everything you need is inside, nothing more. Buds (2), from 14 October.
Countdown
One post a day until 14 October: each day a close-up detail of Buds (2), with the number of days left.
Why now
The launch is a week away: a countdown keeps people waiting without repeating the same announcement.
The people
Who designed the case, how many prototypes it took, the first foam model.
Why now
You haven’t talked about the team in three weeks, and on LinkedIn posts about people travel the furthest.
Taken apart
A carousel that takes an earbud apart: 23 parts in a row, each with one line on what it does.
Why now
Teardown content does well with tech lovers, and the transparent shell makes it a natural fit.
Repairable
Show in 15 seconds how to swap the battery, with a screwdriver and no glue.
Why now
Back-to-routine season is when people buy new accessories: the right moment to say why these last.

Instagram, Facebook · goes out Thu 9, 10:00

TikTok, Instagram


Instagram, LinkedIn

Instagram, TikTok · goes out Fri 10, 18:30

Instagram, Facebook · goes out Sat 11, 09:00
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